Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
Tuesday, July 26, 2022

Does Talk Sell?

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Insightful report by Twitter + Publicis. Must read. Useful link: https://marketing.twitter.com/en/perspectives/twitter-publicis-research-how...
Monday, June 17, 2019

Young Innovators: Real Women, Better Ads

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Why it took so long? Useful link: https://thestarphoenix.com/news/local-news/young-innovators-real-women-better-ads
Saturday, July 28, 2018

Is An Apology An Effective Marketing Campaign?

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Yes, if used responsibly. Useful link: http://knowledge.wharton.upenn.edu/article/the-best-way-for-companies-to-say-im-sorry
Wednesday, July 11, 2018

Why Willingness To Pay Doesn’t Mean Consumers Like What They Buy

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Consumers will remain endlessly complicated. Useful link: http://knowledge.wharton.upenn.edu/article/willingness-pay-doesnt-always-equal-...
Sunday, July 08, 2018

5 Surprising Findings About How People Actually Buy Clothes and Shoes

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Insightful update. Useful link: https://hbr.org/2018/06/5-surprising-findings-about-how-people-actually-buy-clothes-and-shoes
Sunday, May 13, 2018

The Science Behind Word-of-Mouth Recommendations

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Take note. Useful link: https://insight.kellogg.northwestern.edu/article/why-we-share-opinions-and-word-of-mouth-marketing
Monday, January 18, 2016

Beyond The Red Cup: How Holiday Consumers Are Changing

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A must read. Useful link:  http://knowledge.wharton.upenn.edu/article/beyond-the-red-cup-how-the-holiday-consumer-is-changing/?utm_source...