Jewelers Mutual Group, a leader in jewelry protection for over a century, has published its 2025 Watch Study to examine the lifestyles and priorities of modern watch collectors. The research indicates that for many, collecting is deeply personal, with timepieces often serving as emotional heirlooms or symbols of self-expression rather than just status symbols. Findings show that a vast majority of collectors own multiple pieces and are increasingly focused on long-term preservation, though many still seek better guidance on technical maintenance. By sharing these insights, Jewelers Mutual aims to provide the community with better resources for the care, history, and specialized protection of their growing collections.
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