Ralph Lauren's Color on Demand project uses the Dow technology (Ecofast Pure) to color cotton at any point in manufacturing, and result in shorter lead times for making color decisions. Ralph Lauren will be able to put Color on Demand in one of their flagship stores in New York next year so that you can go in and get your Ralph Lauren polo dyed in the store. That would have never been possible without Dow technology. If all goes well, the store will become more experiential each and every day.
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