Although diamonds are often associated with love and emotions, it's up to shoppers what kind of diamond represents that to them. It doesn't matter what consumers have assigned that emotion to, jewelers have to make profit on it; that's the goal. Hanging on to one product that sells love may not be a good idea. Present consumers with a choice, present both mined and lab-grown diamonds, and make money with products they value and see as love. Let them choose.
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