When Ferdinand Alexander Porsche, the creator of the Porsche 911, left the family car business in 1972 to found his eponymous design firm, Studio F.A. Porsche, the first product he created was a watch that looked completely different from everything else in that category. Or so Roland Heiler, managing director of the studio, which produces the premium Porsche Design brand, told guests gathered in the Porsche hospitality space in Carmel Valley, Calif., earlier this month during Monterey Car Week. The rest is history.
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