Salmon Gold

Tiffany & Co is the first jeweler to start using gold sourced from an initiative that combines re-mining with fish habitat restoration. 

Announced this week by non-governmental organization Resolve, the initiative is called “Salmon Gold” and is being adopted by another pretty well-known company—Apple. It is an innovative approach to mining gold that will also restore habitats in Alaska, Canada’s Yukon Territory and British Columbia, all regions with globally significant habitat for salmon and other anadromous fish species (those spend most of their lives in saltwater but return to freshwater to spawn). Hats off to Tiffany, Resolve, and Apple.