Ikea has been on a mission to better understand people’s relationships with their homes by doing in-depth sociological studies of its consumers. The company publishes its finding in its annual Life at Home report, which began in 2014. Last year’s report involved visiting the houses and apartments of 22,000 people across 22 countries to better understand what everyday living looks like in today’s world.
What Ikea found was that our fundamental notions of home and family are experiencing a transformation. Plenty of demographic research suggests that major changes in where and how we live could be afoot: For instance, people who marry later may spend more years living with roommates. If couples delay having children—or choose to remain child-free—they may choose to live longer in smaller apartments. As people live longer, we might find more multigenerational homes, as parents, children, and grandchildren all cohabit under one roof.
Insightful report.
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