Seattle beverage startup Atomo Coffee has received $2.6 million in seed funding for what is essentially a seedless beverage business. Atomo made headlines upon the launch of its Kickstarter campaign earlier this year with the promise of a molecular coffee caffeinated beverage that looks and tastes like coffee, but without all the pesky agricultural product. The company’s pitch is that it has reverse-engineered the coffee bean to create a uniquely smooth cup of coffee, one that is more consistent and more sustainable than current commercial coffee. Of course, any pitch for synthetic coffee begs an existential question — what is coffee?
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