Real Diamonds Campaign

The Israel Diamond Exchange (IDE) has launched an international awareness campaign, highlighting the unique features of natural diamonds. 

The bourse will promote its “I love natural diamonds” campaign — which it says is the first international initiative by a global diamond center to differentiate real diamonds from synthetics — over social media. It will feature several short videos, released over a number of weeks, starting with a piece entitled “Fake Times. Real Diamonds.”

The project was first announced at the World Federation of Diamond Bourses (WFDB) executive committee meeting held in Israel. 

Many thanks to Rapaport.