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A group of Swiss watchmakers is embarking on a retail experiment that promises to upend any notions of the trade as old-fashioned. Free and open to the public now through July 25th, the immersive retail initiative, called ARcadium, is an experiential pop-up at New York City’s Hudson Yards involving eight storied brands, all owned by the Richemont Group: Cartier, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Piaget, Vacheron Constantin and Van Cleef & Arpels.
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