Icon-e

Milan-based creative agency Garage Italia has launched a new project focused on electrifying classic Italian autos. Dubbed Icon-e, the program seeks to future-proof the stylish vehicles of yesteryear while providing their owners with the peace of mind that they’ve done so while lessening their environmental impact. The project is sure to make some purists cringe, but with more and more drivers aware of the toll their cars take on the planet, Icon-e is Garage Italia’s attempt to blend the creative daring of postwar automaking with the environmentally aware sensibilities of today. Take a look.