The Influencer Collection

Royal Chain is targeting millennials and Gen Z with a new collection. The gold jewelry supplier has launched “The Influencer Collection,” directly targeting the social media- and-selfie-obsessed members of the generations. The 52-piece collection features 14-karat gold items ranging from novelty pieces to trendy designs with a “next-gen vibe,” with prices starting as low as $85. The designs are minimal and meant to be stacked and layered. The Influencer Collection is available now and can be ordered by visiting Royal Chain’s website.