Random Thoughts

As Alberto Savoia sees it, your brilliant idea for a new product or service is like a baby sea turtle. Early in his new book, The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed, Google’s former engineering director and “innovation agitator” writes that “the gauntlet that awaits most new ideas might remind you of one of those hard-to-watch scenes in nature documentaries [where] hundreds of newly hatched sea turtles race from the beach to the surf, while all sorts of predators pick them off one by one, like mini-quiches at a buffet.” Eeek. “Mother Nature is brutal, and so is the market.”