So true. A mix of conditions that really creates to a consumer a feels like state is endlessly complicated,.
Useful link:
https://www.washingtonpost.com/news/wonk/wp/2015/11/25/the-hidden-ways-weather-determines-what-you-buy/?hpid=hp_hp-more-top-stories_weatherwonkblog-1118am%3Ahomepage%2Fstory
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