Get to know Bob W Lord + Ray Velez.
Useful links:
http://www.razorfish.com
http://www.amazon.com/Converge-Transforming-Intersection-Marketing-Technology/dp/1118575520
http://www.fastcocreate.com/1683067/5-principles-of-convergence-how-to-work-better-at-the-intersection-of-tech-creativity-and-me
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