Most jewelers are frustrated with the results of their marketing efforts and are constantly throwing up their hands and asking, “Does this stuff really work?” Marketing can truly be an energizing and exciting way to build your business, when you see positive results. Obviously, when you spend money and see little or no return there are only so many times you can continue to place your hand on the stove and endure the pain. Testing remains the single most important way to find out which idea, product or strategy will yield the highest return on your investment.
- James Porte
www.idexonline.com
So true!
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