How come a “hot” buyer who knows what he wants to buy and how much he plans to spend, walks out of a store without a diamond ring for his fiancé? There is no simple answer to this. Many online retailers have an excellent return policy and after sale service. They also have highly-trained staff to provide assistance over the phone. They are perceived to be much cheaper, which they are not (they are somewhat cheaper). So price perception is an issue.
- Edahn Golan
www.idexonline.com
www.kennethgassman.com
So true!
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