Ask the Pantone Color Institute. Its members travel the world to find out what hues will move product.
People are wanting someplace to go, somewhere to retreat to. My challenge is to come up with a color that speaks to how we can create a feeling of escape -- to get away from the problems of the everyday world. Even if it's a fantasy.
- Leatrice Eiseman
Useful links:
www.pantone.com
www.colorexpert.com
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