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Monday, October 19, 2009

Benetton Case Study

Peter Gumbel's opinion piece in the Time magazine on Benetton's unique business management was brilliant and insightful.

Generational shifts in family businesses are notoriously tricky. A rule of thumb is that only 1 in 3 family firms survives the transition from the founding generation to the next, and only 1 in 10 makes the jump successfully from the second to the third generation. The more numerous and distant the cousins involved, the harder the task of keeping them all in line — although sometimes the biggest problems come from the closest relatives.
- Peter Gumbel

Useful link:
www.benetton.com

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