Ellen Fruchtman's views on making price an easy part of the jewlery selling conversation was interesting. Jewelers refuse to be transparent; they refuse to show prices. True. Why do you think the Internet has become so popular? Although online sales represent a small percentage of all fine jewelry sales, the percentage of consumers going online for product research is most certainly not small. True.
Useful link:
www.fruchtman.com
Wake up, jewelers. Do the right thing. It's just common sense, really.
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