The Social Atom: Why the Rich Get Richer, Cheaters Get Caught, and Your Neighbor Usually Looks Like You by Mark Buchanan is an interesting book on behavioral modeling according to simple rules.Useful link:
The Social Atom: Why the Rich Get Richer, Cheaters Get Caught, and Your Neighbor Usually Looks Like You by Mark Buchanan is an interesting book on behavioral modeling according to simple rules.
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