Thursday, September 11, 2008

The Best Slogan

A Diamond is Forever.

Created by N.W. Ayer & Sons, Inc. for De Beers, this slogan has been in use since 1948, ever since Frances Gerety, a young copywriter, dreamed up the famous line in her sleep + the 1971 James Bond movie starring Sean Connery added adamantine luster to it.

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