Tuesday, July 15, 2008

Starbucks Phenomenon

I found John Quelch's views on Starbucks' troubles + the impact @ http://hbswk.hbs.edu/item/5973.html educational and insightful.

Useful link:
Marketing Know: How

Stores no longer have the soul of the past and reflect a chain of stores vs. the warm feeling of a neighborhood store.
- Howard Schultz

How true!

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