There's a huge trend globally where you can rent yachts and villas, high-end vacations + and now companies are renting out Rolex/Chopard watches and brand jewelry for a modest fee so that their clients are able to attend special/charity events and look good/famous + analysts say women always fall in love with jewelry and the concept may become the wave of the future + what a spinoff!
Useful links:
www.blingyourself.com
www.borrowedbling.com
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