Thursday, October 18, 2007

Chocolate vs. Colored gemstone consumers

The image of dark chocolate + the publicity about its health benefits has made it a popular chocolate choice among the consumers because many manufacturers have started to introduce product labels with percentage of cocoa content.

The U.S based Chocolate Manufactured Association (CMA) have taken the initiative by releasing a guide to cacao content labels (defining cacao percentages as the total percentage of ingredients (by weight) which come from the cacao bean + possible inclusion of chocolate liquor, cocoa butter, cocoa powder + explanation on how this percentage relates to flavor, sweetness and health) to educate chocolate consumers.

Why can’t the colored gemstone industry + gem testing/grading laboratories + trade associations do the same?

By the way I like chocolates, dark chocolates. I also like colored gemstones.

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