Maria Aspan writes:
http://travel2.nytimes.com/2006/09/04/business/media/04diamonds.html?fta=y
A new Web site about diamonds is intended to tell retailers and buyers positive things about the diamond industry. But the site’s real target may be potential moviegoers and fans of Leonardo DiCaprio.
The site, diamondfacts.org, will officially open on Wednesday, according to the World Diamond Council, a trade organization. The site comes on the heels of an announcement in June that the industry would mount a public relations campaign in response to “Blood Diamond,” starring Mr. DiCaprio, to be released in December by Warner Brothers. “Blood diamonds” and “conflict diamonds” are the names given to the gems that finance civil wars in certain African countries. The movie is set in Sierra Leone in the late 1990’s, according to Warner.
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